Dan Sturdivant's Blog

  • 09:45:31 pm on March 30, 2010 | 0

    B.L. Ochman
    B.L. Ochman

    Advertising, PR, and marketing agencies are rapidly waking up to the fact that they can no longer be competitive without including social and emerging media in the work they propose to clients.

    But in many, if not most, agencies, social media is suffering from Slide 29 Syndrome.

    That’s when an account exec calls the digital gurus and says something like this: “For the past few weeks, we’ve been working on an RFP that we need to send to the client tomorrow. Please add some social media recommendations to the deck and get it us by COB today.”

    They say that because they think social media is Twitter and Facebook and that you pretty much just need to throw up a page so you can broadcast your press releases and announcements.

    Read more at adage.com


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